CV

Professional Summary

Skills

Content Strategy ABM Campaign Management Graphic Design
Digital Advertising Events Content Google Analytics Lead Generation

Work Experience

April 2021-Current

Senior Marketing Manager, Interim Director of Marketing, Ascend Software

Reporting to CEO as interim Director of Marketing for 6 months, managing a team of 2 SDRs and marketing associates, as well as responsible for new marketing department hires.
Establishing and leading the development and deployment of marketing strategies that build brand and product awareness.
Execute scalable strategies that align impactful results with organizational change.
Delivered strategies across channels, executed go-to-market strategy, developed compelling copy, and created demand generation to increase sales pipeline by 30% per quarter.
Led company rebranding by designing graphics, product logos, website redesign, and brand guidelines across multiple platforms.
Daily tracking of leads, marketing analytics, CRM integrations, executing digital campaigns, and building strong SEO authority.
Event planning for two largest annual sales events while executing a marketing campaign that led to a 50% increase in demos booked compared to the previous year.

November 2019-April 2021

Marketing Communication Strategy Manager,

Sincro Digital (an Ansira company)

Recognized for developing the company’s most historically successful campaign; this entailed constructing a program, tool, and campaign focused on increased lead generation, the effort attained scorecards that realized an opportunity rate of 51% and a closed-won rate of 26%.
Developed and executed product and brand-driven marketing campaigns such as digital scorecards, and brand relaunch.
Executed internal and external brand and culture marketing efforts, and gathered data to develop well-informed and effective strategic plans.
Leveraged creative marketing expertise to craft influential messaging and captivating collateral around key brand channels, as well as led generation campaigns and partner programs.
Presided over a comprehensive catalog of digital products and website/brand channel landing pages.
Independently managed complex project campaigns involving cross-team collaboration and 3rd party vendors.
Facilitated the sales team and sales leadership to develop and implement sales training and coordinating staff efforts.

2018-2019

Founder, Westside Women In Business

Our goal is to introduce and spotlight our community of women-owned businesses, freelancers, artists, service providers, and professionals in the Seattle area. We offer monthly networking meetings as well as classes to help entrepreneurs grow their businesses and brands.

Delivered consultative guidance in business branding/development and created and developed marketing campaigns to assist female entrepreneurs in driving and increasing sales within their local markets.
Excelled as a consultant for monthly networking groups in the Seattle area and a coordinator of marketing and branding classes led by local successful entrepreneurs.

2017-2019

Marketing And PR Manager, SG Marketing

My role at Social Gal Marketing is to help local businesses grow their brands online. I walk each client through the planning, branding, and marketing process and customize my services to fit their goals. I offered web design, branding identity, and social media management.

Drove digital marketing operations, and developed and implemented strategic marketing campaigns.
Served as a marketing consultant and produced customized packages for each brand's needs to increase brand and help them reach their company goals.

2016-2018

Design & Marketing, Prim Parlor Baby

I started Prim Parlor Baby to offer stylish baby products that were designed for mothers as well as babies . We offer modern prints with natural fibers. Prim Parlor Baby grew quickly and was featured in Seattle Met Magazine and Seattle Child. After a year of rapidly growing I decided it was time to sell the company to someone who wanted to grow Prim Parlor Baby full time.

2011-2012

Marketing & Sales Associate, Lysi Bishop Real Estate

Met with clients with strong focus on marketing plans for home sales. Assisting marketing projects and design on lysibishop.com, MLS, Idaho Statesman, and rotating magazine articles. Organizing and setting up for home tours and events. Touring clients and answering detailed questions on homes, neighborhood, and contracts.

2009-2010

Social Media Marketing Intern, Enlarge Media Group

Creating social media accounts for clients. Setting up and designing each account with daily post, photos and blogs. Manage multiple accounts and positing daily to each one based on their individual needs. Group brainstorming and researching and branding ideas based on client’s request and price point.

2006-2009

Marketing & Sales Associate, William Marketing

Met clients with strong focus on marketing plans for home sales. Manage pre-sale marketing material inventory and updates. Organizing and setting up model homes for tours and client events. Touring clients and answering detailed questions on units, finishing and upgrade options, contracts and HOAs.

Education

2018

Western Governors University

Bachelor of Science, Marketing Management

2007

Parsons School of Design - The New School

Fashion Marketing, CAD design, PR

Interests

I'm a Seattle mom of two beautiful boys, and a Golden Retriever named Bruce. When I'm not hiking the PNW with my family or connecting people to products you can usually find me in my art studio covered in paint or traveling to far-off places, checking countries off of my bucket list.

I've always been hungry for adventure and had an eye for design. I grew up creating anything I could with whatever I had, paint, charcoal, a camera, stained glass, spray paint, it didn't matter. I wanted to create something visually appealing that people might be able to connect with. Being creative in my free time has always been a big part of my life and often inspires campaign ideas that I'm able to implement in my career.